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Thoughts on automation, AI, and building systems that save businesses time.

How We Built a Blog Automation System That Costs 5 Euros Per Month
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·7 min read·Pepijn van Unen

How We Built a Blog Automation System That Costs 5 Euros Per Month

The full architecture behind our automated blog pipeline: topic discovery, AI filtering, content generation, and WordPress publishing for under EUR 5 monthly.

content automationSEOAI
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How Dutch SMBs Are Using AI to Compete with Enterprise Companies
·7 min read

How Dutch SMBs Are Using AI to Compete with Enterprise Companies

Smaller Dutch companies are closing the technology gap with focused AI automation, not massive IT budgets.

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Automated Lead Qualification: How AI Handles Your Inbound Pipeline
·7 min read

Automated Lead Qualification: How AI Handles Your Inbound Pipeline

AI agents can score, enrich, and route inbound leads in seconds. Here is how it works and when it makes sense.

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Digital Transformation Without the Enterprise Budget
·6 min read

Digital Transformation Without the Enterprise Budget

You do not need a seven figure budget to modernize your operations. Here is how SMBs are doing it for a fraction of the cost.

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AI Trends for SMBs in 2026: What's Actually Practical
·4 min read

AI Trends for SMBs in 2026: What's Actually Practical

Cutting through the noise to identify which AI capabilities are mature enough for small and mid size businesses to adopt right now.

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How to Evaluate an Automation Partner: 10 Questions to Ask
·7 min read

How to Evaluate an Automation Partner: 10 Questions to Ask

A structured checklist for vetting automation agencies and developers before you sign anything.

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What Is N8N and Why We Use It for Client Automation
·6 min read

What Is N8N and Why We Use It for Client Automation

N8N is a self-hosted workflow automation tool. Here is why we chose it over Zapier and Make for most client projects.

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How to Connect Exact Online to Your CRM: A Practical Guide
·6 min read

How to Connect Exact Online to Your CRM: A Practical Guide

A step-by-step look at connecting Exact Online to Pipedrive, HubSpot, or other CRMs -- what to sync, what breaks, and how to fix it.

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Automation vs Hiring: When Technology Replaces the Next Employee
·7 min read

Automation vs Hiring: When Technology Replaces the Next Employee

A framework for deciding whether your next investment should be a new hire or an automated workflow.

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The Real Cost of Bad Data: Why System Integration Matters
·6 min read

The Real Cost of Bad Data: Why System Integration Matters

Data inconsistencies between your CRM, accounting, and operations tools cost more than you think. Here is how to quantify and fix the problem.

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Build vs. Buy: When Custom Automation Beats Off the Shelf Tools
·4 min read

Build vs. Buy: When Custom Automation Beats Off the Shelf Tools

Zapier, Make, and no code tools have limits. Here's how to decide when you need a custom built solution.

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From Manual to Automated: A Step-by-Step Transition Playbook
·8 min read

From Manual to Automated: A Step-by-Step Transition Playbook

A six-step framework for moving any business process from manual execution to reliable automation.

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API Rate Limits, OAuth Tokens, and Other Integration Challenges (Solved)
·8 min read

API Rate Limits, OAuth Tokens, and Other Integration Challenges (Solved)

Practical solutions for the five most common API integration problems: token expiry, rate limits, downtime, data mismatches, and webhook reliability.

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System Integration for SMBs: What We've Learned Connecting 50+ Tools
·4 min read

System Integration for SMBs: What We've Learned Connecting 50+ Tools

The patterns, pitfalls, and best practices we've discovered connecting CRMs, accounting software, webshops, and communication tools.

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5 Signs Your Business Is Ready for AI Automation
·6 min read

5 Signs Your Business Is Ready for AI Automation

A practical checklist for recognizing when manual processes are costing you more than the automation would.

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How to Calculate the ROI of Process Automation
·4 min read

How to Calculate the ROI of Process Automation

A practical framework for measuring whether automation is worth the investment, with real examples and numbers.

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AI Agents in Business Operations: Beyond the Hype
·4 min read

AI Agents in Business Operations: Beyond the Hype

What AI agents actually are, what they can realistically do today, and how B2B companies are using them to handle real operational tasks.

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Why Your Business Needs Automation (And How to Start)
·3 min read

Why Your Business Needs Automation (And How to Start)

If you're spending more than an hour a day on tasks a computer could handle, you're leaving money on the table.

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