Home / Journal: notes on building software that has to be right
Journal: notes on building software that has to be right
Occasional writing on automation, integration, compliance and the economics of building rather than buying.
Occasional writing
Notes from the middle of the work.
Not a content programme. Things we had to work out for a partner, written down while they were still fresh.
The full architecture behind our automated blog pipeline: topic discovery, AI filtering, content generation, and WordPress publishing for under EUR 5 monthly.
content automationSEOAI Read → Mats de Winter AI Adoption in Dutch SMBs: 2026 Data ReportReal adoption rates from 500+ Dutch SMBs. See what drives investment in AI memory/RAG and the top barriers stopping smaller teams. Data + benchmarks.
AISMBNetherlandsAdoption Data Read → Pepijn van Unen Automated Lead Qualification: How AI Handles Your Inbound PipelineAI agents can score, enrich, and route inbound leads in seconds. Here is how it works and when it makes sense.
AI agentslead generationCRM Read → Mats de Winter Digital Transformation Without the Enterprise BudgetYou do not need a seven figure budget to modernize your operations. Here is how SMBs are doing it for a fraction of the cost.
digital transformationSMBbudgetstrategy Read → Mats de Winter AI Trends for SMBs in 2026: What's Actually PracticalCutting through the noise to identify which AI capabilities are mature enough for small and mid size businesses to adopt right now.
AItrendsSMB Read → Mats de Winter How to Evaluate an Automation Partner: 10 Questions to AskA structured checklist for vetting automation agencies and developers before you sign anything.
vendor selectionautomationstrategy Read → Pepijn van Unen What Is N8N and Why We Use It for Client AutomationN8N is a self-hosted workflow automation tool. Here is why we chose it over Zapier and Make for most client projects.
automationN8Ntools Read → Pepijn van Unen How to Connect Exact Online to Your CRM: A Practical GuideA step-by-step look at connecting Exact Online to Pipedrive, HubSpot, or other CRMs: what to sync, what breaks, and how to fix it.
system integrationCRMExact Online Read → Mats de Winter Automation vs Hiring: When Technology Replaces the Next EmployeeA framework for deciding whether your next investment should be a new hire or an automated workflow.
automationhiringstrategyROI Read → Pepijn van Unen The Real Cost of Bad Data: Why System Integration MattersData inconsistencies between your CRM, accounting, and operations tools cost more than you think. Here is how to quantify and fix the problem.
data qualitysystem integrationbusiness Read → Pepijn van Unen Build vs. Buy: When Custom Automation Beats Off the Shelf ToolsZapier, Make, and no code tools have limits. Here's how to decide when you need a custom built solution.
automationstrategy Read → Mats de Winter From Manual to Automated: A Step-by-Step Transition PlaybookA six-step framework for moving any business process from manual execution to reliable automation.
automationimplementationplaybook Read → Pepijn van Unen API Rate Limits, OAuth Tokens, and Other Integration Challenges (Solved)Practical solutions for the five most common API integration problems: token expiry, rate limits, downtime, data mismatches, and webhook reliability.
APIsystem integrationtechnical Read → Pepijn van Unen System Integration for SMBs: What We've Learned Connecting 50+ ToolsThe patterns, pitfalls, and best practices we've discovered connecting CRMs, accounting software, webshops, and communication tools.
system integrationAPIbest practices Read → Mats de Winter 5 Signs Your Business Is Ready for AI AutomationA practical checklist for recognizing when manual processes are costing you more than the automation would.
automationstrategyAI readiness Read → Mats de Winter How to Calculate the ROI of Process AutomationA practical framework for measuring whether automation is worth the investment, with real examples and numbers.
automationROIbusiness Read → Pepijn van Unen AI Agents in Business Operations: Beyond the HypeWhat AI agents actually are, what they can realistically do today, and how B2B companies are using them to handle real operational tasks.
AI agentsbusiness operations Read → Pepijn van Unen Why Your Business Needs Automation (And How to Start)If you're spending more than an hour a day on tasks a computer could handle, you're leaving money on the table.
automationbusiness Read →Tell us what your business runs on.
If it is the kind of system that cannot have a bad day, we should talk. One conversation, no deck, with the people who would build it.